Curate every Frame like a gallery wall
Frame Photos turns each Samsung The Frame into a screen you program from your Mac, iPhone, or iPad. Build an album per screen, per season, or per client, sync it with one button, and the TV shows exactly that selection: matte, order, and slideshow timing included. Over your own WiFi, no Samsung account, no USB stick.
First 4 uploads free. You only pay after it works on your TV.
Sound familiar?
- “The shop screens still show the winter series, in April.”
- “Exporting, USB stick, walking to the TV, hoping the order survives. It’s 2008 again.”
- “I finish the selection on my Mac. Why does getting it onto a screen three meters away involve my phone and a prayer?”
- “Two screens, two audiences, client work left, personal series right, but every tool treats them as one TV.”
- “I shoot verticals for the portrait-mounted wall and everything arrives sideways.”
- “The default matte fights the series, and I can’t see the result until it’s already on the wall.”
An album per screen, per season, per client
Treat albums like collections in Lightroom: build the selection once, then sync it to a specific Frame with one button. Sync adds the new work, removes what no longer belongs, and configures the slideshow, so the screen always mirrors the album, not last quarter’s leftovers.
A real desktop workflow on your Mac
One Apple purchase covers iPhone, iPad, and Mac, so you can prep series on the machine where your library and your edits actually live, then push them to the screens from your desk. No re-exporting to a phone, no juggling AirDrop as a delivery pipeline.
Matte control you can judge before it ships
Pick from 16 real Samsung matte colors and 6 mount styles and see the full framed preview before anything is sent. Portrait-mounted Frames are supported too: uploads are rotated upright automatically, so vertical work hangs the way you shot it. HEIC, JPEG, and PNG are converted for you.
Local-first, over your own WiFi
The app talks to each Frame directly over your local network using the TV’s own art-mode API: no cloud round-trip for your images, no Samsung account required. It works with every Frame model year from 2017 to 2026, including the legacy 2017–2021 art API that trips up many apps.
The colours you shot.
On the wall.
Your phone captures richer colour than most screens can describe, and The Frame reads every photo as if it used the smaller set. Send a photo across untranslated and the colour quietly drains out of it. Frame Photos converts every photo first, so what the TV expects is what it gets.
Test pattern, rendered the way the TV renders it.
Two shop windows, four seasons, zero USB sticks
Erik runs a portrait studio with two Frames facing the street. Sunday evening he finishes the spring selection in Lightroom, exports, and drops the series into an album called "Shop left: spring". In Frame Photos on his Mac he picks the left Frame, both TVs are saved with their own names and live status, and presses sync. The new series goes up, the winter set comes down, and the slideshow interval is set in the same pass.
The right Frame is client-facing: an album of recent wedding work that he refreshes after every delivered gallery. Because each Frame keeps its own album, updating one screen never touches the other. The wedding series keeps rotating while the seasonal window changes around it.
Before Mother’s Day he swaps both from his desk: florals and family portraits go left, a bridal series goes right. Two albums, two syncs, a few minutes, and nobody carried a USB stick to the window or re-ordered files on a TV remote.
How it works, honestly: Your Mac (or phone) and the Frames need to be on the same local network. The app connects to each TV directly over WiFi. The first 4 uploads are free, so you can verify the connection and the matte rendering on your exact model years before paying anything.
Up and running in three steps
- 1
Find your TV
Frame Photos finds your Frame on WiFi automatically, no Samsung account, no setup.
- 2
Frame your photo
Select, crop, and customize for landscape or portrait-mounted Frames. Preview the full matte for free. Auto-convert HEIC, JPEG, PNG.
- 3
Send it
In seconds, your photo appears on your Frame, framed exactly the way you previewed it.
Questions from photographers & creatives
Honest answers, no overpromises.
Your Frame TV Is Ready For Your Photos
Free to try on your own Frame. Your first uploads are on us.
“I bought The Frame to put my own photos on the wall, and the apps I tried made that harder than it should be. So I built Frame Photos for myself first. If it works on my wall, I want it to work on yours.”Siebrand Dijkstra, Maker of Frame Photos